Swedish Design Style

Scandinavian design emerged in the 1950s in the Scandinavian countries Denmark, Norway, Sweden and Finland. It is a design movement characterized by simplicity, minimalism and functionality.

The Lunning Prize, awarded to outstanding Scandinavian designers between 1951 and 1970, was instrumental in both making Scandinavian design a recognized commodity, and in defining the profile of Scandinavian design. Since 2006, the tradition of a pan-Nordic design award has been resumed with the Forum AID Award.

The idea that beautiful and functional everyday objects should not only be affordable to the wealthy, but to all, is a core theme in the development of modernism and functionalism. This is probably most completely realized in post-WWII Scandinavian design. The ideological background was the emergence of a particular Scandinavian form of social democracy in the 1950s, as well as the increased availability of new low-cost materials and methods for mass production. Scandinavian design often makes use of form-pressed wood, plastics, anodized or enameled aluminum or pressed steel.

The concept of Scandinavian design has been the subject of many scholarly debates, exhibitions and marketing agendas during the last 50 years, but many of the democratic design ideals that were the central theme of the movement survived and are reflected in contemporary Scandinavian and international design.