Skywave Customer Tracker

Skywave Customer Tracker helps retailers and researchers understand the dynamics and complexity of customer experience in store and answer questions relating to customer behavior, store layout, fixture and factors influencing the buying decisions.

The Customer Tracker is a fully customisable diagnostic tool which allows researchers and retailers to define the data they would like to capture. For Example: Customer profiles, surveys and behaviors in each department/zones.

Some of the insights Customer Tracker can provide include:

Customer Profile:
Understand the percentage of male, female, age band and group profile visiting the stores.

First Destination:
Understand where customers head first when they enter the premises.

Dwell Time
Understand how long different customers stay in store and in different departments.

Hot/Cold Zones
Understand how customers navigate through the store and where they spend most and least amount of their time.

Bottlenecks
Understand where and when bottlenecks occur in-store

Staff Interactions:
Understand where customers interact with staff and vice versa, who initiates the Interaction and the influence in buying decisions

Engagement
Understand how, where and when customers engage with product lines displayed

Fixtures
Understand if products are displayed in the right places.

Optimise Floor Plan
Measure the effectiveness of your layout and optimise floor plan.

Conversion Rate
Understand conversion rate during the research period and what products sells most

Communications
Understand how effective in store communications and POS materials are

Surveys
Customise and conduct exit interviews/surveys

Please email us on [email protected] for free user accounts.