Magi: Ai-Powered Search Engine

- Magi Google, New AI Search Engine

Since OpenAI released ChatGPT in November 2022, Google has seen that more and more people use it. Google is working on several projects to meet this need and protect its core business.

The New York Times recently said that Google is working on a new project called “Magi.” As part of this project, the current search engine will be updated, and a new AI-based search engine will be made.

So, the Company is constantly coming up with new ideas and trying out new things to make sure that the core business will last and be important.
Google is feeling the heat after recent news that Samsung is considering a switch to Microsoft's Bing search engine as the default for its Galaxy smartphones and other devices. To stay in the race to bring the best AI capabilities to web search, Google is now scrambling to upgrade its existing search engine with AI features under Project 'Magi'. This news reportedly caused "panic" at Google because the company receives $3 billion annually from Samsung to be its default search engine.

- What is Google Magi?

In response to the news, Google is developing a new search engine that promises to deliver a more personalized experience for users. The search engine will be powered by artificial intelligence (AI) technology and anticipate users’ needs by learning what they want to know based on their search queries. This marks a significant departure from Google's previous attempts to personalize search results, which were limited in their effectiveness. The engine will offer lists of preselected options for objects to buy, information to research, and other relevant information as well as being more conversational, making it feel like talking to someone rather than a machine.


In addition to the new search engine, Google is also working on Project Magi, a project that aims to add new features to the existing Google Search. The project is being developed by a team of over 160 employees and will allow searchers to complete transactions such as buying shoes or booking flights. It will also allow users to answer questions about software coding and write code based on their requests. This development opens up a new revenue stream for Google, as it can incorporate search ads into the financial transactions carried out on the platform.


Google is also exploring other projects to stay ahead of the competition, including Google Earth's mapping technology with AI, search for music through a conversation with a chatbot, GIFI, which uses AI to generate images in Google Image results, Tivoli Tutor, which teaches users a new language through open-ended AI text conversations, and Searchalong, which lets users ask a chatbot questions while surfing the web through Google's Chrome browser.

Project Magi: Improving the current search engine and making a new one based on artificial intelligence

Project Magi is being worked on by some of Google’s best engineers, designers, and leaders. For the project, a Sprint room is set up where the new version of the search engine is tested and worked on.

It has aimed to seek a more personalized experience and meet the intent demand of the users.

The New York Times said that sources told them that more than 160 people are working full-time on the project Magi.

The planned search engine will learn from what people look for and give them choices for buying things, doing research, and finding information. It will also be more like talking to a person, with a more casual tone.
Understanding the Value of the Magi for Google

As we’ve already said, Google has been aware of the hype around AI. Even more so since the South Korean tech giant Samsung is thinking about switching from Google to the Microsoft Bing search engine.

This threat pushed Google to start Project Magi and work on a new search engine based on artificial intelligence.

To make things even more exciting, Google’s deal with Apple, which is worth an extra $20 billion, is up for renewal.