Content Marketing Tutorials

In this course, we will go through the complete, 4-step content marketing process used by Organic Marketing Analytics both with clients and in our own efforts to drive B2B lead generation efforts.

In this course, we'll answer questions like:

• How to get inside the mind of your market, and build content that really interests them, even it you're in a boring industry
• How to wire together blogs, offers, outreach, metrics and more to build a content marketing system that can systematically improve over time
• What types of content to produce, and what channels to use to promote it
• How to manage a content creation calendar, even if you're not a journalist
• How to find promotional channels and influencers that are interested in your content
• How to tool your process for measurement
• What products and services we use today to get results

The course is structured in 19 video lessons. Each will take around 5 minutes. The entire course clocks in around 35 minutes. So, if you have an hour, you can knock this out over lunch!

*YOU ARE GOING TO GET FROM THIS COURSE*

• Learn the fundamentals of an end-to-end content marketing process for B2B businesses
• Learn how to create interesting content and match content to offers that convert
• Learn how to find industry influencers and identify promotional opportunities
• Learn how to use various products to build the data you need to systematically improve

*WHAT YOU WILL LEARN*

✔ Why do content marketing?
✔ Our success with content marketing
✔ The 4 step content marketing process
✔ Creating interesting, relevant content
✔ What kind of content should you produce?
✔ Building stackable content
✔ Managing content creation with Trello
✔ Publishing content for conversions
✔ Matching content to offers
✔ Publishing, CRM & landing page tools
✔ Why you need to promote
✔ Getting your content in front of your audience
✔ Minimizing friction and maximizing natural ability to rank
✔ Discovering channels and influencers
✔ Learning and improving with metrics
✔ Metrics for each stage of the funnel
✔ Tooling for measurement

*FEATURES*

• Lifetime access to 19 lectures
• A community of 2400+ students learning together!
• Watch courses on the go: video lectures, audio lectures, presentations, articles and anything inside your course.
• Watch courses in offline: Save courses for offline viewing so you can watch them while you're on a plane or subway!

* WHAT PEOPLE ARE SAYING ABOUT THIS COURSE ON UDEMY *

"This is definitely an interesting course for getting a gist of how to manage social media channels. Would be great. Thank you very much, Sir!"
-(Thanh Dao ) ★★★★★

"This course offered by William Flanagan is quite interesting and useful for every one who is looking for developing the content and using it for B 2 B marketing."
-(Dr. Murali Manohar ) ★★★★★

"Good course, handy and easy to follow content"
-(Elaine Montalto ) ★★★★★

Instructed By : Mr. William Flanagan | Growth hacking entrepreneur with 3+ successful ventures

William Flanagan is a nationally recognized marketing expert and leader, regularly speaking at industry events and writing articles and opinions in a number of different industries.

Install the "Content Marketing Tutorials" app now and join over 4 million students who are already learning on Udemy.