Bodyweight Fat Loss

After years of study, interviewing experts, attending seminars, and of course testing every promising
idea on ourselves and our clients, we did find that
BETTER WAY.

It wasn’t a sudden revelation that fell on our heads with all the gravity
of an apple (apologies for the clever pun). It came to us in bits and pieces,
until the big picture finally became irrefutable. And here’s what we figured out…

“Losing weight is pointless - what matters is changing your SHAPE!”
We came to understand that LOOKING BETTER is really about making small and very strategic
changes. Moderately paced fat loss combined with strategically toning or building muscle
in exactly the RIGHT places results in a vastly more attractive body than simply losing
a lot of “weight” very quickly.

First of all, muscle is what gives your body it’s shape. It’s been scientifically proven that
the attractiveness of the human physique is determined by the ratio of one body part to another
- and those ratios are universally consistent across cultures and across generations.

By adding tone (firmness) or size to muscles in just the right places while whittling fat o your
body at a healthy rate, you’ll look sexier, more confident and more powerful in a much shorter
period of time.

The other thing to keep in mind is that weight loss on the bathroom scale does not always equal
fat loss. Water and muscle glycogen (muscle fuel) also constitute part of that weight loss.
And extremely rapid weight loss can mean that a lot of muscle mass is being flushed down
the tubes along with the fat.

As you already know, losing muscle, especially from key areas like the shoulders and butt,
actually makes you look worse even though you’re lighter than you used to be!

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