Over 50 new multiple choice practice exam questions for:
-Advertising Effectiveness -Econometric tests and exams
Practice them on the go! Full of new questions covering econometrics, non-econometric solutions and advertising & marketing effectiveness.
Questions cover: -Advertising Inputs and Outputs -Planning for Effectiveness -Non-Econometric modeling -Payback and ROMI -Evaluating DM and CRM Activity -Digital and mobile evaluation-Evaluating Promotional, PR, Sponsorship and Public Sector Activity